Most agencies launch your ads. I optimise them.
Anyone can set up a Facebook campaign. The difference between an ad account that quietly bleeds budget and one that gets better every month is what happens after launch — and that's where I specialise.
Why so many Facebook ad accounts underperform
It's rarely the platform's fault. It's usually what happens — or doesn't happen — after a campaign goes live.
Set-and-forget campaigns
Ads get launched, then left running unchanged for months. No one's watching what's actually converting versus what's quietly burning budget.
Templated, one-size-fits-all creative
The same ad formats and messaging get reused across every client, regardless of what the audience is actually responding to.
Reporting without action
A monthly PDF full of impressions and reach — numbers that look fine on a slide but rarely translate into a plan to actually improve results.
Incentives pointed at spend, not efficiency
When an agency's fee is tied to ad spend, the incentive is to spend more — not necessarily to make every dollar work harder.
Optimisation is where the real gains are
Launching a campaign is the easy 10%. The other 90% is testing, adjusting, and compounding small wins over time.
The algorithm needs signal
Facebook's delivery system improves as it gathers data. Active testing feeds it better signal, faster — set-and-forget campaigns starve it.
Lower cost per result over time
Cutting underperforming ad sets and reallocating budget to winners is how cost per lead or sale trends down month over month.
Creative fatigue is real
Audiences tune out repeated ads. Rotating and refreshing creative before performance drops keeps campaigns from going stale.
Budget goes where it works
Not every audience, placement, or ad performs equally. Ongoing optimisation means budget keeps shifting toward what's actually converting.
Problems get caught early
A campaign checked weekly gets fixed in days. A campaign checked monthly can burn budget for weeks before anyone notices.
Gains compound
Each small improvement — a better hook, a tighter audience, a smarter bid strategy — builds on the last, rather than starting from zero each time.
Set & forget vs. active optimisation
How I actually optimise a campaign
Not theory — this is the practical framework behind the monthly management, built from years of running Facebook ad accounts.
Full-funnel, not just "buy now"
Ads that jump straight to a hard sell get expensive fast. Structuring campaigns around awareness → engagement → retargeting → conversion keeps cost per result lower and more durable.
A deliberate testing matrix
Rather than tweaking one thing and hoping, I test systematically across who's being targeted, what creative they see, and where they land — so winners get found faster.
Warm audiences don't stay warm
People who've watched a video, engaged with a post, or visited the site are the cheapest, easiest audience to convert — but that window closes. Retargeting them promptly matters more than most people think.
Let the algorithm do some of the work
Turning off an ad set that "looks" expensive can actually cost you conversions overall — Facebook's budget optimisation reacts to signal in real time in ways a weekly check-in can't match. I judge performance at the campaign level, not by panicking over one ad set.
Prove it cheap before you scale it
New creative and audiences get validated on small budgets first. Real spend only goes toward what's already shown it works — that's how the cost of testing stays low.
Consistency over big swings
Steady, reviewed-weekly adjustments compound. Reacting to every daily fluctuation — or ignoring the account for a month — both tend to cost more than they save.
How it works
No lock-in on day one. You see exactly what's wrong and what I'd fix before you commit to anything.
Free Audit
I go through the page, past ads, and creative to find what's costing money and what's already working.
Plan & Creative
We agree on a plan. If creative needs to be built, that's quoted separately as an add-on based on what's needed.
Launch & Optimise
Campaigns go live and get actively managed — this is where the specialism is, not set-and-forget.
Monthly Management
Ongoing reporting, testing, and refinement each month so results keep improving, not plateauing.
Built around ad optimisation
Every part of monthly management exists to support one thing: getting more result for every dollar spent.
- ✓Ongoing campaign monitoring and adjustment
- ✓Audience and placement testing
- ✓Budget reallocation toward what's converting
- ✓Creative fatigue tracking and rotation planning
- ✓Clear monthly reporting tied to next steps
- ✓Creative creation — posts, graphics, video edits(add-on)
Businesses I've worked with
Pricing depends on your business
Every quote is built around your business size and ad budget — not a flat rate. See how it works, or get a custom quote after your free audit.
See Pricing →Common questions
Is the Facebook audit really free?
Yes. I'll review the page, ad account, and past campaigns and tell you honestly what's working, what isn't, and what I'd change — no cost, no obligation to continue.
How is this different from other Facebook ad agencies?
Most agencies focus on launching campaigns and reporting results, with little ongoing testing once ads go live. I specialise specifically in ad optimisation — continuously testing, adjusting budgets, and refining targeting after launch, which is where most of the real gains happen.
Do you create the ad creative?
Yes, creative creation — posts, ad graphics, and video edits — is available as an add-on, quoted separately from monthly management.
How much does it cost?
It varies depending on the size of your business, your ad budget, and whether you need creative built. I'll give you a clear quote after your free audit — no surprises.
Are there lock-in contracts?
No. Monthly management is billed month to month, with no long-term lock-in contracts.
Let's see where your ad account stands
Get a free audit of your Facebook page and ad account — no cost, no pressure, just a clear picture of what's working and what's not.