One campaign, run properly, every week.
A single Facebook or Instagram campaign doesn't need a big team — it needs consistent attention on a fixed cadence. Three levels of engagement, scaled by how often I'm in the account.
Pick your cadence
Not sure which one fits? The free audit tells you — every engagement starts there.
- Weekly budget & pacing check
- Bid and audience health check
- Pause underperforming ads
- Single-variable A/B testing
- Monthly summary email
- Everything in Essentials
- Fortnightly audience & placement tuning
- Creative rotation using supplied photos/video (2–3 variants/mo)
- Conversion tracking / pixel health review
- Monthly report + next-month recommendations
- Everything in Growth
- Weekly active optimisation
- Audience expansion & lookalike testing
- Retargeting segmentation
- Monthly strategy call + forecasting report
New Campaign Build
For building a brand-new campaign from scratch — not routine optimisation of one that's already running. Typically a full day's dedicated work before anything goes live.
Invoiced on completion, before launch.
- Campaign strategy and audience structure
- Ad copywriting and creative direction
- Targeting and budget setup in Ads Manager
- Testing and QA before the campaign goes live
Doesn't apply to routine optimisation of existing campaigns — that's covered by the monthly retainer above. Video and photo assets aren't included — those are supplied by you.
A few things worth knowing upfront
Pricing questions
Does this include ad spend?
No. These fees are for time and management only — ad spend is paid directly to Meta by your business.
Which tier is right for my business?
It depends on ad spend and how much active testing the account needs. I'll recommend a tier after the free audit, based on your actual account — not a guess.
What if I need a brand new campaign built?
That's the separate $750 one-off Campaign Build fee, since it's a heavier lift than routine optimisation — strategy, copywriting, and a full setup before anything goes live.
Are there lock-in contracts?
No. Retainers run month to month, and either side can adjust or end the arrangement with 30 days' notice.
Can I move between tiers later?
Yes — tiers are designed to flex as ad spend grows or scales back.
Do you shoot video or photos for the ads?
No. Every tier and the campaign build fee cover creative direction, editing, and copy — but raw video and photo assets are supplied by you. I'll advise on what's worth shooting.
Not sure which level fits?
Start with a free audit of the account. I'll tell you honestly which tier makes sense — or if it's not the right fit yet at all.